Privacy policy
Franklin Lade Ltd respects your privacy. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from franklinlade.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
We may also collect email information to offer marketing offers and/or other information about or in relation to our products. Such data will always be collected subject to prior permission from you (e.g., through your subscription to our mailing list or otherwise opting-in to receive our marketing and other promotional information). We will never contact you with any marketing information without your prior consent.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
CONSENT
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at contact@franklinlade.com or in writing at: Franklin Lade Ltd, 71 – 75 Shelton Street, London, WC2H 9JQ, UK.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We only share your Personal Information with trusted third parties to help us use your Personal Information, as described above.
For example, we use Shopify to power our online store. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
Payment:
Shopify stores your credit card data encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After the completion, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting these pages:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
Once you leave our store’s Site or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our Site’s Terms of Service.
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the details in the 'Contact us” section below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
SECURITY
We are committed to ensuring that your personal information collected and processed is kept secure and protected against any unlawful processing and against accidental loss, destruction and modification.
COOKIES
Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.
We use the following cookies:
- Strictly necessary cookies.These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site, use a shopping cart or make use of e-billing services.
- Analytical or performance cookies.These allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies.These are used to recognise you when you return to our Site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies.These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
We use the following cookies in the table below to optimize your experience on our Site and to provide our services. Please refer to Shopify’s cookie policy here: https://www.shopify.com/legal/cookies for all other additional cookies which may apply to this Site.
|
Strictly Necessary Cookies |
||
|
Name |
Function |
Duration |
|
_ab |
Used in connection with access to admin. |
2y |
|
_customer_account_shop_sessions |
Used in combination with the _secure_account_session_id cookie to track a user's session for new customer accounts |
30d |
|
_secure_account_session_id |
Used to track a user's session for new customer accounts |
30d |
|
_secure_session_id |
Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected. |
24h |
|
_shopify_country |
For shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request. |
session |
|
_shopify_m |
Used for managing customer privacy settings. |
1y |
|
_shopify_tm |
Used for managing customer privacy settings. |
30min |
|
_shopify_tw |
Used for managing customer privacy settings. |
2w |
|
_storefront_u |
Used to facilitate updating customer account information. |
1min |
|
_tracking_consent |
Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. |
1y |
|
_cmp_a |
Used for managing customer privacy settings. |
1d |
|
c |
Used in connection with checkout. |
1y |
|
cart |
Used in connection with shopping cart. |
2w |
|
cart_currency |
Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. |
2w |
|
cart_sig |
A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations. |
2w |
|
cart_ts |
Used in connection with checkout. |
2w |
|
cart_ver |
Used in connection with shopping cart. |
2w |
|
checkout |
Used in connection with checkout. |
4w |
|
checkout_token |
Used in connection with checkout. |
1y |
|
customer_account_locale |
Used in connection with new customer accounts |
1y |
|
dynamic_checkout_shown_on_cart |
Used in connection with checkout. |
30min |
|
hide_shopify_pay_for_checkout |
Used in connection with checkout. |
session |
|
keep_alive |
Used in connection with buyer localization. |
2w |
|
master_device_id |
Used in connection with merchant login. |
2y |
|
previous_step |
Used in connection with checkout. |
1y |
|
discount_code |
Used in connection with checkout. |
session |
|
remember_me |
Used in connection with checkout. |
1y |
|
secure_customer_sig |
Used to identify a user after they sign into a shop as a customer so they do not need to log in again. |
1y |
|
shopify_pay |
Used in connection with checkout. |
1y |
|
shopify_pay_redirect |
Used in connection with checkout. |
1 hour, 3w or 1y |
|
shop_pay_accelerated |
Used in connection with checkout. |
1y |
|
source_name |
Used in combination with mobile apps to provide custom checkout behavior, when viewing a store from within a compatible mobile app. |
session |
|
storefront_digest |
Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. |
2y |
|
tracked_start_checkout |
Used in connection with checkout. |
1y |
|
checkout_session_lookup |
Used in connection with checkout. |
3w |
|
checkout_prefill |
Used in connection with checkout. |
5m |
|
checkout_queue_token |
Used in connection with checkout. |
1y |
|
checkout_queue_checkout_token |
Used in connection with checkout. |
1y |
|
checkout_worker_session |
Used in connection with checkout. |
3d |
|
checkout_session_token |
Used in connection with checkout. |
3w |
|
checkout_session_token_<<token>> |
Used in connection with checkout. |
3w |
|
cookietest |
Used to ensure our systems are working correctly |
1m |
|
order |
Used in connection with order status page. |
3w |
|
identity-state |
Used in connection with customer authentication |
24h |
|
identity-state-<<token>> |
Used in connection with customer authentication |
24h |
|
identity_customer_account_number |
Used in connection with customer authentication |
12w |
|
card_update_verification_id |
Used in connection with checkout. |
20m |
|
customer_account_new_login |
Used in connection with customer authentication |
20m |
|
customer_account_preview |
Used in connection with customer authentication |
7d |
|
customer_payment_method |
Used in connection with checkout. |
1h |
|
customer_shop_pay_agreement |
Used in connection with checkout. |
20m |
|
pay_update_intent_id |
Used in connection with checkout. |
20m |
|
localization |
Used in connection with checkout. |
2w |
|
profile_preview_token |
Used in connection with checkout. |
5m |
|
login_with_shop_finalize |
Used in connection with customer authentication |
5m |
|
preview_theme |
Used in connection with the theme editor |
session |
|
shopify-editor-unconfirmed-settings |
Used in connection with the theme editor |
16h |
|
wpm-test-cookie |
Used to ensure our systems are working correctly. |
session |
|
Reporting and Analytics Cookies |
||
|
Name |
Function |
Duration |
|
_landing_page |
Track landing pages. |
2w |
|
_orig_referrer |
Track landing pages. |
2w |
|
_s |
Shopify analytics. |
30min |
|
_shopify_d |
Shopify analytics. |
session |
|
_shopify_fs |
Shopify analytics. |
30min |
|
_shopify_s |
Shopify analytics. |
30min |
|
_shopify_sa_p |
Shopify analytics relating to marketing & referrals. |
30min |
|
_shopify_sa_t |
Shopify analytics relating to marketing & referrals. |
30min |
|
_shopify_y |
Shopify analytics. |
1y |
|
_y |
Shopify analytics. |
1y |
|
_shopify_ga |
Shopify and Google Analytics. |
session |
|
customer_auth_provider |
Shopify analytics. |
session |
|
customer_auth_session_created_at |
Shopify analytics. |
session |
|
unique_interaction_id |
Shopify analytics. |
10min |
Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third-party cookies are likely to be analytical cookies or performance cookies or targeting cookies:
Google Analytics: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
To deactivate the use of third-party advertising cookies, you may visit the relevant third party’s consumer page to manage the use of these types of cookies.
AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your country, state or province of residence, or that you are the age of majority in your country, state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
INTELLECTUAL PROPERTY
You acknowledge and agree that all copyright, trademarks and all other intellectual property rights in all material or content supplied as part of the Site shall remain at all times the property of Franklin Lade. You are permitted to use this material only as expressly authorised by us. You acknowledge and agree that the material and content contained within the Site is made available for your personal non-commercial use only. Any other use of material and content of the Site is strictly prohibited. You agree not to (and agree not to assist or facilitate and third party to) copy, reproduce, transmit, publish, display, distribute, commercially exploit or create derivative works of such material and content.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@franklinlade.com.

